What's Good About Gucci?:
Music, Marketing and Mind Control

Paul Scott


"It's all a part of fightin' devil state mind control
And all about the battle for your mind, body and soul."

"What Would You Do?" Paris



Meet Radric Davis aka Gucci Mane, a rapper with mediocre talent who is poised to become rap's next superstar. All over the Hip Hop universe, hypnotized fans scream "Gucci!," every time his song comes on the radio. How can this man go from mix tape rags to mega-stardom riches? Only in the Hip Hop Twilight Zone...

On December 8th, Gucci Mane will drop his latest CD, "The State vs Radric Davis." While arguably, not as "street" as his mix tape offerings, the content doesn't differ much from the same ol' Hee Haw Hip Hop coming out of the South dealing with money, drugs and hyper- sexuality.

This bring us to the fundamental question that few have had the guts to ask.

What's so good about Gucci Mane?

It must be noted that not everyone is sippin' on the Gucci Grape Kool Aid. A few months ago students at NC A@T and Florida A@M objected to their tuition money being used to fund the physical and mental genocide of black children by protesting Gucci's inclusion in their homecoming concerts.

But besides a few rebellions on college campuses, it seems that most Hip Hop heads are ready to crown Davis the new ruler of rap.

While most of the mentally dead will credit the popularity of Gucci as just good promotion by Warner Brothers, there is a thin line between marketing and mind control, as they both seek to influence human behavior.

One of the most diabolical masters of mental manipulation was Adolf Hitler's minister of propaganda, Paul Joseph Goebbels, who perfected the idea of the "Big Lie;" a falsehood told enough times will eventually be accepted by the masses as the truth. So if you tell a person that a rapper is hot enough times, (especially the weak minded) he will eventually go out and by the cd.

Why do we not believe that the Nazi's who own the major record labels have a stable of their own ministers of propaganda hard at work marketing madness to the masses under the guise of music?

Mental manipulation has also been used as an agent of social control by the US government. Although unknown by most Americans, the CIA has conducted many psychological experiments under their chemical and biological warfare research programs.

In her book, "Medical Apartheid," Dr. Harriet Washington, quotes the research of Allen Hornblum , who stated that between the 1950's and 70's, Dr. Albert Klingman conducted chemical warfare tests on predominantly black inmates in Philadelphia's Holmesburg Prison as part of the CIA's MK-ULTRA program.

Could this be part of the reason that the Fed's are giving out so many 12 month sentences to rappers, including Gucci Mane, in an effort to convince black youth that spending time in prison is part of a rites of passage ? Or the reason that Davis is on the front of his CD cover dressed in a prison uniform with a handcuff (shackle) on his wrist?

It must be also noted that under MK-Ultra, drugs such as LSD were used as part of the experiments.

In his book, "Behold a Pale Horse," William Cooper alleges that during the height of activist mobilization against the Vietnam War, " Dr. Timothy Leary introduced drug culture to American youth under the CIA project, MK-Ultra."

This allegation is also echoed by Peter Doggett in his book "There's a Riot Going On: Revolutionaries, Rock Stars and the Rise and Fall of the '60's "where he writes " there are conspiracy theories that Leary, himself, was a CIA agent."

Doggett also records Kwame Ture's (Stokely Carmichael) attempts to keep drugs out of the Black community and the Black Power Movement when he warned, " The reason why drug use has reached the proportion that it has today in our communities is that the political consciousness of our people is rising and in order to dull the political consciousness of our people, the oppressor always sends more drugs into the community."

Today, LSD and heroin have been replaced by malt liquor, blunts and crack as the opiates of the people, which is possibly why artists like Davis propagate the idea of getting "wasted." This is an especially crucial point to consider when the racist right wing are in the process of organizing their forces for the 2010 and 2012 election cycles.

In 2009, we are facing what rap researcher Professor Griff calls "the covert psychological war on Hip Hop."

So what do we do?

Can we continue to allow peer pressure from 13 year olds and those with teeny bopper mentalities prevent us from raising the tough questions ?

I say no!

The more you know the more you owe the younger generation an explanation for why the various pathologies from which we suffer exist and the role that the entertainment industry plays in our destruction.

The point of this article is not to offer ,indisputable, proof that Gucci Mane's music is part of some vast conspiratorial plot to destroy black people. (Though it does not refute the idea, either.)

But it is foolish not to consider, as a possibility, that mind control techniques could be used by the music industry to sell CD's and, also, by those who wish to keep black people disenfranchised.

We must, continuously, remind our people of the words of the great funk philosopher, George Clinton,

"Mind your wants because there's someone who wants your mind."

TRUTH Minista Paul Scott writes for No Warning Shots Fired.com. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com
For information about the Intelligence Over Ignorance Campaign go to http://www.ioimovement.com

How the South Destroyed Rap

How the South Destroyed Rap:
Time to Stop Hee Haw Hip Hop

Paul Scott


"All my brothas eatin' chicken and watermelon
Talk broken English and drug sellin'"

My Philosophy- Boogie Down Productions



Hip Hop is many things to many people depending on which side of the planet you rest your head. New York is honored for being the birth place of the genre. Cali is known as being the place that capitalized off of gangsta-ism (for better or worst.) And the South is known for what can best be described as "Hee Haw Hip Hop"; that throw back to the era when people lived in the land of cotton, old times there are not forgotten.

Welcome to Dixie Land.


While many Hip Hop headz will, vehemently, argue against criticizing any one region for the demise of the genre, it must be admitted that the worst form of Hip Hop for the last decade has originated below the Mason Dixon line. While other forms of Hip Hop have at least tried to convey some sort of message, Southern Hip Hop is as devoid of style as it is substance, that is, unless you consider dudes with gold teeth rappin' like they have a mouth full of snuff some sort of swagga chic.

The rappers of the South Coast seem to go out of their way to rep the stereotype of country folks having the intelligence level of a watermelon to the fullest. Every time, I hear a Gucci Mayne or Plies song on the radio, I think that my IQ drops a couple of levels.

It must be noted that this has not always been the case.

The history of southern Hip Hop can be traced back as far as the early 80's with an artist named Shy D and his Planet Rock type rhythms. He was followed by Luke "Skywalker" Campbell and the 2 Live Crew who gained world wide fame for their mixture of Hip Hop and hedonism and their attempts to push the 1st Amendment to the limit by claiming that they could be "as nasty as they wanna be."

Like NY Hip Hop, the South also had a brief conscious era ushered in by the Dungeon Family (Outkast, Goodie MOB) in the mid 90's. However, just as gangsta rap replaced East Coast conscious Hip Hop in the early 90's, "Crunk Music" replaced the socially conscious rap of the South by the late 90's.

Much of the credit for this can be attributed to the mastermind Steve Gottlieb, at the time, owner of TVT records, a company that started off selling TV show themes but found out that they could make a whole lot more money popularizing retarded rap (Ying Yang Twins) and making, otherwise, intelligent black men (Lil Jon, reportedly has a Masters Degree) sound mentally challenged.

The question we should ask ourselves is how can an area with more than its share of black institutions of higher learning (especially the ATL) now be famous for producing music only suitable to step and fetch to?

Historically, perhaps, it has something to do with the post Civil War Era as many black folks left the South to go North where getting an industrial job required a higher level of education than it took to pick tobacco.

Also, according to Dr. Noliwe Rooks in her book, "White Money, Black Power," "southern whites feared that education for blacks would provide African Americans with the means to, eventually, upset white supremacy."

Dr. Claude Anderson in his book "Black Labor, White Wealth" argues that after slavery, "cultural customs and laws forced the newly emancipated blacks to conform to the historical image of blacks as common labors."

So the plot was clear, keep black folks deaf, dumb and blind to preserve white socio-economic hegemony. We see the same method of operation today with "Operation Dumb Down," today. This is why most commercially successful southern rappers sound like they are just two feet off the plantation.

In an effort to preserve the status quo, the powers that be are determined to destroy Hip Hop and take the minds of black children down with it.

If the rationale for "Operation Dumb Down," is, indeed economic, then the counter solution must also be economically based.

As Jay Z said, "men lie, women lie, numbers don't."

This, so called, holiday season is the period when the entertainment industry counts on making most of their money by pushing anti-conscious Hip Hop. This is why we are using "Black Friday" to kick off the "Black-out Ignorance Boycott." We are asking that those who truly appreciate black culture and want to save Hip Hop not purchase anything that disgraces our culture from November 27-January 1st (the end of Kwanzaa.)

Instead of buying music to put us to sleep, we must support artists that are trying to wake us up, whether it be internationally known Hip Hop pioneers like Rakim or up and coming MC's like Pittsburgh's Jasiri X. With the educational challenges that our young people face, we must also start buying more books and less video games. Also, instead of paying hundreds of dollars to turn our youth into walking billboards, advertising everything from Home Depot to Mountain Dew, we should seek out designers that have clothes with positive messages.

This makes a whole lot more sense in tough economic times than spending what's left of our hard earned cash on bamboozled bammas who happen to have hot beats.

Now we are aware that some folks are going to miss the point of this call to action and dismiss this as a case of "hatin' on Hip Hop" as that is what they have been programmed to do. Some will even argue that we are in control of the images of us that are projected around the world.

Dr. Bobby Wright put it best in his book, "The Psychopathic Racial Personality," where he discussed "behavior modification" by quoting psychologist Dr. BF Skinner who wrote "it is possible to delude people into believing that they have the essence of life-Freedom and dignity-and still control them."

So, as in the days of Harriet Tubman the condition of our people remains the same.

Some folks just don't want to be emancipated from mental slavery.

As the great heroine once said.

"I freed a thousand slaves..I could have freed a thousand more if only they knew they were slaves."


TRUTH Minista Paul Scott writes for No Warning Shots Fired.com. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com For more information on the Intelligence Over Ignorance Campaign visit http://www.ioimovement.com

Intelligence Over Ignorance Tour Continues 10/29

The Intelligence Over Ignorance Tour continues. I had the pleasure of speaking to some students at Carrington Middle School in Durham NC.

Hip Hop, Homecoming and Hoes

Hip Hop, Homecoming and Hoes:
How HBCU's Fund Gangsta Rap

Paul Scott



It's Autumn. A time when HBCUs (Historically Black Colleges and Universities) across the country celebrate homecomings. It's a season of football games, marching bands and step shows. It's also a time when universities pay major dollars to rappers who act like they have never seen the inside of a classroom.

Recently, students at North Carolina Agricultural and Technical College protested the inclusion of Gucci Mane in their annual homecoming concert. The students felt that with the spilling over of gang violence onto college campuses, to roll out the red carpet for one of the major purveyors of all that is wrong with Hip Hop would not be a good look.

Although the Gucci guy is still scheduled to roll into Greensboro Halloween night, because of the student protests, the university's administrators decided to take the school's name off of the marquee.

I don't know why the "Aggies" are singling out Gucci Mane since there is nothing, even remotely, unique about his Dirty South swagga and "trap tales." But I really don't care why they put Gucci on blast. The revolution against this foolishness has to start somewhere and I can think of no better place than a predominately black institute of higher learning and I can think of no better time than now.

This is not the first time that college students have taken a stand against the violence and misoginy in most commercial Hip Hop. Back in 2004, the sisters of Spelman put heat on Nelly in response to his Tip Drill video that featured a black woman's derriere being used as a credit card swiper.

But it has not happened nearly enough. While many people have looked to the teeny bopper "106 and Park " crowd to be the vanguard responsible for stopping "gangsta rap" the real responsibility lies at the feet of college students.

It is a well known fact that most entertainers don't make their money selling cds, especially in the age of youtube and Limewire but they make their spending cash via concert tours. Many of theses concerts are held in conjunction with college activities such as homecomings and spring break events.

So, in essence, it can be said that HBCU's bankroll much of the music that promotes black on black violence and the disrespect of black women.

Although, some my argue that college coeds are old enough to know the difference between the fantasy world of Hip Hop and real life, their little brothers and sisters are not. By supporting artists that promote negativity the students are helping to fund the destruction of the generation coming up behind them.

Despite the fact that some of these colleges have Hip Hop classes and frequently sponsor Hip Hop conferences that bemoan the current state of Hip Hop, unfortunately, these initiatives have not helped the students develop a workable strategy that would force Hip hop artists to produce the type of music that many college educated students profess to want.

This is not to say that white colleges are bastions of morality, by any means , as the keg parties and "girls gone wild" scenarios are things that legends are made of. So, the question that some may ask is whether black institutions should be held to higher standards.

Of course they should.

Our ancestors did not sacrifice their lives so that black students today can listen to "tha Gooch " rap about gettin' wasted.

More than that, they owe it to the future generation who should be looking to them as the ones who will finally end centuries of perpetual black misery.

Black colleges across the country should ban together and place a moratorium on the minstrelsy so prevalent in much of today's Hip Hop. The student body presidents at HBCU's should draft a "manifesto against the madness" and vow not to spend student funds to bring rappers that shame the black community to their campuses. Instead they must seek out those artists that seek to encourage young black children to strive for college yards instead of prison yards.

So, intelligent brothers and sisters of HBCU's, the choice is yours. Are you going to raise your voices against Gucci gangsta-ism or are you going to be at the next concert singin' "Freaky Gurl " at the top of your lungs? "


Paul Scott writes for No Warning Shots Fired.com. He can be reached at info@nowarningshotsfired.com or (919) 451-8283 For more information on the Intelligence Over Ignorance Campaign go to http://www.ioimovement.com/

Follow the Leader: In search of Hip Hop's Talented Tenth

Follow the Leader:
In Search of Hip Hop's Talented Tenth

Paul Scott



"I'm here to break away the chains, take away the pains, remake the brains..."

Follow the Leader -Eric B and Rakim 1988




Twenty years ago the members of Public Enemy announced that they were going to raise up a nation of 5,000 black leaders. For a time it seemed to be working as many black folks started reading Afro-centric literature and listening to lectures by black scholars for the first time. This is not much different than Dr. WEB Du Bois's efforts a century earlier to cultivate a "talented tenth" that was supposed to uplift the black race. But in 2009, when ignorance is produced in mass quantities, the question that we must ask is where are they now?

If Du Bois's challenge was to uplift a people just two generations up from slavery, why do we find it so difficult, in the 21st century, to organize against ignorance?

During the era 1988-92, members of the Hip Hop Nation tried to develop a massive mass education project . For example, KRS not only tried to organize H.E.A.L. (Human Education Against Lies) but also released the timeless track, "My Philosophy" which, till this day, is still one of the greatest arguments against anti-intellectualism ever recorded.

Groups like the X-Clan moved a whole generation towards Afro-centric thought and exposed a nation of black youth who had only known of Rosa Parks and Dr. Martin Luther King to the philosophy of Garvey-ism via songs such as "Funkin' Lesson."

The impact of the 5% Nation (NGAE) cannot be overstated as groups such as Brand Nubian and Poor Righteous Teachers saw it as their spiritual mission to "civilize the uncivilized."

However, by 1992, the age of enlightenment gave way to Hip Hop's Dark Age, in which, we still find ourselves 17 years later.

The reasons for this backwards journey are many.

However, we must start with the nature of the beast, the music industry ,itself, and it's relationship to "revolutionary" music a generation prior to the "conscious" Hip Hop age.

In his book, "There's a Riot Going On," Peter Doggett writes of a meeting of advertising agencies and entertainment conglomerates that was held in October of 1968 called "Selling the American Youth Market," which was followed two months later by a Columbia Records marketing campaign called "The Revolutionaries are on Columbia." Thus, the revolutionary energy of the Vietnam Era was quickly co-opted and transformed into a Capitalist marketing scheme. The music that was once radical became politically ambiguous, at best.

If we juxtapose this with progressive Hip Hop music, we see that with the commercialization of the politically charged rap it began to loose it's militancy , attempting to attract the coveted crossover market. This was also exacerbated by an American political structure that has always seen intelligent African Americans as threats to national security. Not to mention a corporate America that has grabbed every opportunity to "dumb down" the youth in an effort to make them more vulnerable to marketing schemes and corporate exploitation.

While many of the causes have been external, they have been internal, as well.

Although, members of the era of conscious Hip Hop waxed poetic about the conspiracy to dumb down black youth, they were ill prepared to do anything about it. So why should we be surprised in the 21st century that the fruits of this labor have come to fruition? Also, we must admit that too many in that era gave VIP (Very Ignorant People) passes to the early gangsta rappers in the name of Hip Hop unity. This has produced the dilemma in which we find ourselves, today.

While Kwame Ture' spoke about "making the unconscious, conscious" until his dying day, what has developed is an "anti-conscious" movement. Biblically speaking, they are those who are destroyed not for their lack of Knowledge but for their rejection of it.

This is the target audience of today's representatives of what is passing for a black consciousness movement, many of whom were either in elementary school or not even born at the height of the political rap era, 20 years ago.

The problem with the new school Hip Hop intelligentsia is that they have so much dumbed down their messages that they have become the antithesis of the mission to uplift black people. Many of them have become less disciples of Rakim and more so followers of Nas, whose lyrical contradictions oft times outweigh their potentially, powerful impact. Also, because of the misuse of social networking sites such as youtube and Twitter, they have tried to out-gangsta the gangsta rappers , often bitterly attacking those who should be their comrades in the struggle.

Perhaps the biggest fault lies at the door of those who Du Bois would have referred to as his talented tenth; the college educated, as many of the music moguls with higher education are the main purveyors of the worst examples of anti-intellectualism; Sean Combs, Dame Dash, Suge Night, David Banner, etc.

While the call for 5,000 black leaders in the 80's was admirable, what we need now is a call for 5,000 black poor righteous teachers who realize that ,despite all the rheatoric, the greatest threat to global white supremacy (misnomered racism) is not a gun but a book.

The battle for the minds must start in our own communities as we must dedicate our lives to raising the consciousness of those around us.

Because, as Du Bois wrote in 1903 in "The Negro Problem," "if you do not lift them up, they will pull you down."



Paul Scott writes for No Warning Shots Fired.com. He can be reached at info@nowarningshotsfired.com or (919) 451-8283 To learn more about The Intelligence Over Ignorance Campaign visit http://www.ioimovement.com/

Rappin' With the Hip Hop Educator

To many people, the terms "Hip Hop" and "education" are polar opposites. However, Miami's, Tony Muhammad thinks differently. Known as the "Hip Hop Educator" Muhammad has been successful at using the art form to educate the children of Florida.

Originally from New York, Muhammad has been an instructor for the last 10 years and sees Hip Hop as a useful tool when trying to reach young minds, many of whom have become bored with the educational system.

"Public education is not meeting the needs of black and Latino students," says Muhammad.

In order to meet this need he often incorporates rap lyrics into his lesson plan. Although he teaches history classes, Muhammad says that Hip Hop has been instrumental in bridging the gap between the past and the present and has served as a motivational tool.

"Students feel that there is a separation between the people of history and themselves", he said. "We have the same problems."

No stranger to the world of Hip Hop, Muhammad says that he began "B-Boyin'" in the third grade and has been hooked on Hip Hop every since. He does, however, admit that the message of Hip Hop has changed from positive to sex driven and overly materialistic. Even so, he refuses to judge his students who listen to the music but instead he challenges them to think analytically about the lyrics.

Despite the type of music being played on the radio, today, the Hip Hop educator is optimistic about the future of the art form.

"We are headed towards a new era of intelligence," he said. "Educators must use Hip Hop to bring forth a new breed of intelligence."

Although much of his work focuses on reaching the children, he also does professional development workshops to teach his fellow educators how to use the art form to inspire their students to learn. Unfortunately, many teachers have so distanced themselves from pop culture that they can no longer relate to their students on a personal level.

So, he has a dual mission; to educate children and adults about the positive potential of Hip Hop.

As he put it, "there is always a lesson to be learned."

Yep, even for grown folks.

Tony Muhammad can be reached at hiphopeducator19@gmail.com



Paul Scott writes for No Warning Shots Fired.com. He can be reached at info@nowarningshotsfired.com