What's Good About Gucci?:
Music, Marketing and Mind Control

Paul Scott


"It's all a part of fightin' devil state mind control
And all about the battle for your mind, body and soul."

"What Would You Do?" Paris



Meet Radric Davis aka Gucci Mane, a rapper with mediocre talent who is poised to become rap's next superstar. All over the Hip Hop universe, hypnotized fans scream "Gucci!," every time his song comes on the radio. How can this man go from mix tape rags to mega-stardom riches? Only in the Hip Hop Twilight Zone...

On December 8th, Gucci Mane will drop his latest CD, "The State vs Radric Davis." While arguably, not as "street" as his mix tape offerings, the content doesn't differ much from the same ol' Hee Haw Hip Hop coming out of the South dealing with money, drugs and hyper- sexuality.

This bring us to the fundamental question that few have had the guts to ask.

What's so good about Gucci Mane?

It must be noted that not everyone is sippin' on the Gucci Grape Kool Aid. A few months ago students at NC A@T and Florida A@M objected to their tuition money being used to fund the physical and mental genocide of black children by protesting Gucci's inclusion in their homecoming concerts.

But besides a few rebellions on college campuses, it seems that most Hip Hop heads are ready to crown Davis the new ruler of rap.

While most of the mentally dead will credit the popularity of Gucci as just good promotion by Warner Brothers, there is a thin line between marketing and mind control, as they both seek to influence human behavior.

One of the most diabolical masters of mental manipulation was Adolf Hitler's minister of propaganda, Paul Joseph Goebbels, who perfected the idea of the "Big Lie;" a falsehood told enough times will eventually be accepted by the masses as the truth. So if you tell a person that a rapper is hot enough times, (especially the weak minded) he will eventually go out and by the cd.

Why do we not believe that the Nazi's who own the major record labels have a stable of their own ministers of propaganda hard at work marketing madness to the masses under the guise of music?

Mental manipulation has also been used as an agent of social control by the US government. Although unknown by most Americans, the CIA has conducted many psychological experiments under their chemical and biological warfare research programs.

In her book, "Medical Apartheid," Dr. Harriet Washington, quotes the research of Allen Hornblum , who stated that between the 1950's and 70's, Dr. Albert Klingman conducted chemical warfare tests on predominantly black inmates in Philadelphia's Holmesburg Prison as part of the CIA's MK-ULTRA program.

Could this be part of the reason that the Fed's are giving out so many 12 month sentences to rappers, including Gucci Mane, in an effort to convince black youth that spending time in prison is part of a rites of passage ? Or the reason that Davis is on the front of his CD cover dressed in a prison uniform with a handcuff (shackle) on his wrist?

It must be also noted that under MK-Ultra, drugs such as LSD were used as part of the experiments.

In his book, "Behold a Pale Horse," William Cooper alleges that during the height of activist mobilization against the Vietnam War, " Dr. Timothy Leary introduced drug culture to American youth under the CIA project, MK-Ultra."

This allegation is also echoed by Peter Doggett in his book "There's a Riot Going On: Revolutionaries, Rock Stars and the Rise and Fall of the '60's "where he writes " there are conspiracy theories that Leary, himself, was a CIA agent."

Doggett also records Kwame Ture's (Stokely Carmichael) attempts to keep drugs out of the Black community and the Black Power Movement when he warned, " The reason why drug use has reached the proportion that it has today in our communities is that the political consciousness of our people is rising and in order to dull the political consciousness of our people, the oppressor always sends more drugs into the community."

Today, LSD and heroin have been replaced by malt liquor, blunts and crack as the opiates of the people, which is possibly why artists like Davis propagate the idea of getting "wasted." This is an especially crucial point to consider when the racist right wing are in the process of organizing their forces for the 2010 and 2012 election cycles.

In 2009, we are facing what rap researcher Professor Griff calls "the covert psychological war on Hip Hop."

So what do we do?

Can we continue to allow peer pressure from 13 year olds and those with teeny bopper mentalities prevent us from raising the tough questions ?

I say no!

The more you know the more you owe the younger generation an explanation for why the various pathologies from which we suffer exist and the role that the entertainment industry plays in our destruction.

The point of this article is not to offer ,indisputable, proof that Gucci Mane's music is part of some vast conspiratorial plot to destroy black people. (Though it does not refute the idea, either.)

But it is foolish not to consider, as a possibility, that mind control techniques could be used by the music industry to sell CD's and, also, by those who wish to keep black people disenfranchised.

We must, continuously, remind our people of the words of the great funk philosopher, George Clinton,

"Mind your wants because there's someone who wants your mind."

TRUTH Minista Paul Scott writes for No Warning Shots Fired.com. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com
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